AcaciaBio Brand Identity

AcaciaBio was a biotech startup focused on advancing targeted therapies for women's and fetal health.

For both the company name and the branding, I drew inspiration from nature to reflect the values the founder envisioned for the company. The name “Acacia” sounds feminine and signifies growth and strength like the acacia trees. The blue and earthy tones in the color palette feel grounded and reliable, while the bright accent color brings vitality.

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Objective
Create brand identity for AcaciaBio

Role
Logo design, branding design, name research

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