AcaciaBio Branding

AcaciaBio is a biotech company focused on advancing targeted therapies for women's and fetal health. I worked with the founder Hannah Shen and product designer Sarah Lin to develop the first stage of the brand identity of AcaciaBio, from the name of the company to the client pitch deck.

I drew inspiration from nature to reflect the values the founder envisioned for the company. The name “Acacia” sounds feminine and signifies growth and strength like the acacia trees. The blue and earthy tones in the color palette feel grounded and reliable, while the bright accent color brings vitality.