Santita Beads Logo

Santita Beads is a small online business that makes premade and custom bead earrings. The shop owner was in need of a logo for an upcoming event and to drive more business. I worked with the shape of the beads and the colors in the earrings, and created a logo and color palette with a retro beachy look that goes with the slightly muted tropical aesthetic of the earrings. The basic branding guideline also includes selected typefaces, shapes for simple layouts, and layout examples.